Layne

Two elite Nike experiences in a series of massive enclosed domes. Immerse yourself in an artistic data inspired Flynit experience; and then with a Flynit try-on, compete against virtual Olympians in a treadmill powered 360º surreal race.

Role: CD/Founder @ Fake Love
Experience by: Fake Love Inc.
Place: Olympic Track & Field | Eugene, Or

This work is ongoing in my current role as Experience Practice Leader.

Go to ESI/NBBJ to experience it all.

A surprise Martin Garrix multi-sensorial live set, for hearing impaired EDM fans.

WINNER 2x Gold Clios

Role: ECD/Founder @ Fake Love
Experience by: Fake Love Inc.
Place: Los Angeles, CA

An Augmented Reality meets artist designed retail experience.

Role: CCO/Founder @ Fake Love
Experience by: Fake Love
Place: Tokyo, Japan

Win a secret Facebook contest- and trace new roads in an aircraft hanger in italy, with F1 Driver Jarno Truli in a real life video game.

WINNER Cannes Media Lions Shortlist
WINNER Cannes Direct Lions Shortlist

Role: CD/Founder @ Fake Love
Experience by: Fake Love Inc.
Commercial by: Logan
Director: Alan Bibby
Place: Rome, Italy

The history and future of Wearables weave together in this art meets experience gallery show.

Role: CD/Founder @ Fake Love
Experience by: Fake Love Inc.
Partner: Milk Studios
Place: Chelsea, NYC

An Augmented Reality experience extending the movie Hidden Figures, that educates the world on the African American women and lesser-known people in the STEM fields working at NASA in the 1960s.

Role: CCO/Founder @ Fake Love
Experience by: Fake Love
Place: Metaverse & Universe

Station to Station was a cross country “happening” that engaged and challenged artists like David Bowie and Patti Smith to collaborate and create. These artists could get on or off a vintage train at any iconic city in its USA travels. Evoking the spirit of pioneers and artists that used trains for travel and inspiration, we reimagined actual creative artifacts used into IoT-enabled tools that could capture new art & share globally.

WINNER Cannes Cyber Silver Lion
WINNER Cannes Cyber Bronze Lion

Role: ECD/Founder @ Fake Love
Experience by: Fake Love Inc.
Place: Across the USA

A collaboration with director Chris Milk, this large-scale interactive triptych transformed a viewer’s shadow into a cinematic encounter with ravens—disintegrating into birds, being consumed Hitchcock-style, or fully transforming into one.

Premiered at The Creators Project in San Francisco and went on to become a traveling worldwide exhibit.

Brand: The Creators Project, VICE
Role: ECD/Founder @ Fake Love
Experience by: Fake Love & Chris Milk
Production by: Radical Media
Place: San Francisco | Global
Special Thanks: Eyebeam

A permanent installation visualizing the entire Twitter universe in real time. When lifted, sculptures representing iconic moments in Twitter history release every possible Twitter post related to that moment in a stunning info-burst.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love Inc.
Place: Twitter HQ, San Francisco, CA

A dynamic multi-sensory installation where ticketed activation meets museum exhibit. This temporary exhibition brings the beloved documentarian’s career and keen eye to life with a range of dynamic data driven experiences.

Role: Leader, Creative
Experience by: ESI, an NBBJ Studio
Place: South Street Seaport, NYC

A uniquely emotional experiential installation that toured the Pacific Northwest. The strategy was to connect people with the brand in an unconventional and interactive fashion.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love Inc.
Place: Director Park, Portland Oregon

To embody the Master & Dynamic credo of “Sound is Creativity”, we conceived of a series of arresting interactive sculptures for their launch event.

The sculptures offered visual variations on the logo and product textures. When “played”, they generate unique sounds and holographic visuals.

Role: CCO/Founder @ Fake Love
Experience by: Fake Love
Place: NYC

A unique kinetic photo op inspired by the elegance and glamour of the Panthere watch for their NY re-launch event. A breathtaking, shareable moment that was art directed to be the life of the party and perfectly fit the mood and tone of the overall environment.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love Inc.
Place: NYC

An Augmented Reality retail experience for the launch of Nordstrom’s Men flagship store. We paired local street artists with models in a unique virtual meets physical activation.

Role: CCO/Founder @ Fake Love
Experience by: Fake Love
Place: Metaverse & NYC

Partnered with Hermès Paris to celebrate the launch of Le Manifeste, a new interactive, digital platform dedicated to its men’s universe. An exclusive event at the Museum of Contemporary Art’s warehouse in Chicago, reimagined the brand for 350+ distinguished, exclusive guests.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love Inc.
Place: Museum of Contemporary Art Chicago

Showcasing the artistry and craftsmanship put into the Samsung Galaxy S8, we made users the artists and gave them the opportunity to create a liquid portrait of themselves.

Role: CCO/Founder @ Fake Love
Experience by: Fake Love
Place: Global & Samsung 837 NYC

Sometimes the simplest idea can have global life changing effects that no one can anticipate. This project is a classic in many ways, is what put my new company Fake Love on the map, and won the Cannes Lions Grand Prix.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love
Place: Global

Shen Wei invited us for an unprecedented collaboration, merging dance and visual technology for his global tour. Post success, he sought to elevate this experience for his Park Avenue Armory residency. Breaking new ground, the audience was invited to meander amidst dancers and platforms throughout the performance.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love
Place: Park Avenue Armory, NYC | Global

An immersive Nike experience celebrating 17 years of Nike Basketball in NYC during the 2015 All-Star Weekend. Hosted at Brooklyn's iconic Weylin B. Seymour's venue, the event for 1,000 teens combined basketball-themed interactive games with a token reward system. Highlights included custom "Pop-A-Locks" games inspired by iconic NYC spots and a trivia game called Cypher Station. Attendees earned tokens redeemable for exclusive Nike rewards, including 3D-printed sneakers and entry to All-Star events, all under the campaign title "LOVE IS IN THE AIR."

Role: ECD/Founder @ Fake Love
Experience by: Fake Love
Place: Brooklyn, NY

For the premiere of The Force Awakens, HP and Disney launched “Sound Wars”—a fan-driven music challenge with DJ Snake and Rudy Mancuso reimagining Star Wars themes. Fans submitted their own remixes, which were showcased on Star Wars–inspired HP Pavilion X2 laptops in an interactive installation at the event. A celebration of creativity, fandom, and tech.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love
Place: Los Angeles | Global

Oubliette is an interactive device that utilizes real-time image query to gather visual glimpses of the culture behind iconic music devices. Placed inside our apparatus, the object is instantly identified through AI. An image query from Google then gathers images through the use of custom tags. The images found are then displayed on the transparent screen, generating a dynamic portrait of the object’s era, a panorama of its trends and memories. Users can swap different object in and out to get lost in the magical atmosphere of our favorite decades.

Role: ECD/Founder @ Fake Love
Experience by: Fake Love
Place: Dumbo, Brooklyn, NY