Experiential Design has evolved a lot over the decades—but we don’t often talk about it in movements. I think we should.
In Part 1: Movements in Experiential Design, I look back at how the field took shape—from experimental art and early museums to full-blown brand spectacle. These shifts laid the groundwork for a bigger change that’s already underway.
That change is what I’ll explore in Part 2: Designing for One, coming soon.
Experiential Design in the Metaverse
As an experiential designer, I've always aimed to blend the digital and physical worlds, creating truly immersive experiences. With the metaverse, we're now closer than ever to achieving what I call "True Experiential Design." Join me in exploring this groundbreaking fusion and how it's reshaping our understanding of engaging experiences!
The future of design for workplaces lies in wielding the power of evocative sound
Should a workplace have a soundtrack?
Ever since I worked on Music Lifts You Up and various Sonos projects, I have been thinking about sound as a creative catalyst in permanent shared environments. Check out my latest write-up on Quartz, Should a workplace have a soundtrack? It dives into my thoughts on experiential audio in the built environment, and the impact it can have on our daily well-being. Enjoy!
Breathing New Life Into Your Company’s HQ And Culture
Experiential Brand Refresh
Back in the 1980s, my colleague Edwin Schlossberg was chatting with Andy Warhol when the artist dropped a nugget of truth. “Someday,” Warhol said, “you are going to go to a meeting and you are going to be the only one there.”…
Rural Experiential
I recently spoke at a summit called Radically Rural. To quote their mission:
“Radically Rural builds sustainability and success for rural life and places by building a network that connects people to each other and to new ideas”.
Creatives from across design industries brought various ideas to the table, and I though I could share a version of my talk here for everybody, because there is some nice insight here that I would love to see flourish.
Evolved Brand Experiences
The Brand Residency
A new form of Experiential brand building I have been thinking about, combining the best of event and permanent experiences. In it, I give examples of how it can be applied to various verticals in exciting ways.
“Experiential Marketing is the future of advertising”
My TEDx Talk
To hold the attention of new audiences driven by social media, experiences need to be unique, live, and interactive. In this TEDx, I describe how to hold the attention of fickle audiences for global brands.
To Survive the Future, Be Upgradable
A short Q&A from Adobe’s 99u Conferance. I discuss my thoughts on how to future-proof yourself as a creative.