Layne is a 7x Cannes Lions–winning & 2x Clio-winning creative, known for his focus on experiential design and innovative brand worlds. He has been at the forefront of the modern experiential design movement- merging high design, technology, physical space, art and social into the human experience.
In his 25+ year career, Layne has led groundbreaking experiential projects for clients including Google, Twitter, Microsoft, IBM, Samsung, Virgin, Lexus, BMW, Star Wars, Coke, Hermès, Marc Jacobs, Cartier, and Nike.
He is also known for being a pioneer and spokesperson in the worlds of VR, AR and XR. Creating some of the first ever public projects in each world for clients like Google, IBM, and the New York Times.
He has spoken about innovation design at places like the Cannes Lions International Festival of Creativty, TEDx, Adobe 99U, Future of Storytelling, Collision, Design Matters, M.I.T. and Columbia University. He has been featured in publications including Wired, NYT, WSJ, Fast Co, Architectural Digest, Communication Arts, IdN and Adweek.
Awards: Adage Small Agency of the Year, Inc. 5000, Gold Clio for Experiential, 7 Cannes Lions/Grand Prix, Golden Pencil One Show, more Clios, 3 Promax|BDA, Rosoff award, nominated Best of Show SXSW, AIGA SEED, and 8 Cannes Lions Shortlists.
He currently lives in Brooklyn, NY. Give him a shout if you are around.