Part 1: Movements in Experiential Design

From Intimacy to Immersion—and Back Again

Experiential Design has evolved a lot over the decades—but we don’t often talk about it in movements. I think we should.

In Part 1: Movements in Experiential Design, I look back at how the field took shape—from experimental art and early museums to full-blown brand spectacle. These shifts laid the groundwork for a bigger change that’s already underway.

That change is what I’ll explore in Part 2: Designing for One, coming soon.