An immersive Nike experience celebrating 17 years of Nike Basketball in NYC during the 2015 All-Star Weekend. Hosted at Brooklyn's iconic Weylin B. Seymour's venue, the event for 1,000 teens combined basketball-themed interactive games with a token reward system. Highlights included custom "Pop-A-Locks" games inspired by iconic NYC spots and a trivia game called Cypher Station. Attendees earned tokens redeemable for exclusive Nike rewards, including 3D-printed sneakers and entry to All-Star events, all under the campaign title "LOVE IS IN THE AIR."

Role: ECD/Founder @ Fake Love
Experience by: Fake Love
Place: Brooklyn, NY